Halewood Wines & Spirits has launched a full-bodied ginger ale as the latest addition to its Lamb & Watt range of premium mixers.
Made with natural spring water from the Lake District and organic blue agave, it is free from artificial flavours, preservatives and sweeteners.
Suitable for drink on its own or mixed, it delivers a strong and refreshing taste, balancing the flavour profiles of not only dark spirits but also white spirits. It taps into the continuing trends for ginger flavour and craft spirits which has brought increasing demand for premium mixers.
The new Ginger Ale joins the existing line-up of Lamb & Watt’s Original, Naturally Light, Cucumber, Basil and Hibiscus variants. It comes in 200ml bottles, with a 500ml variant coming soon.
Leanne Ware, senior marketing manager for Lamb & Watt, said: “The recent growth of the Lamb & Watt brand has positioned us well to make our Ginger Ale another big hit in the premium mixer market.
“As the premiumisation trend grows, so does demand for versatile mixers, and with ginger beverages continually gaining traction, we’re confident this new addition will deliver fantastic growth opportunities for the brand.
“The warming, ginger flavour brings a sophisticated and distinctive taste that perfectly complements classic spirit serves and cocktails, enhancing and balancing individual flavours.”