Glenfiddich launches its 2015 search for a Malt Mastermind


Glenfiddich Malt Mastermind Ali Reynolds 2014

The annual Malt Mastermind competition has been launched for Glenfiddich whisky, challenging bartenders to demonstrate their knowledge and creativity.

From today (2 June), bartenders can enter at www.maltmastermind.com through a short quiz and by devising an original recipe using Glenfiddich 12 Year Old, 15 Year Old Solera Vat or 18 Year Old.

Last year’s winner, Ali Reynolds (pictured) from Hawksmoor Spitalfields in London, has been invited back to defend his title against nine other finalists.

Glenfiddich brand ambassador Mark Thomson said: “This year we are looking for someone who not only has a passion for malt whisky and a real understanding of the complexity of the liquid, but also someone who can have a bit of fun with it.

“The delivery of a serve is key and the finalists will not only need to showcase a great drink but do so with great storytelling and presence behind the bar.

“The calibre of finalists we see every year is a credit to the UK on-trade industry. I am really excited to see what this year’s competition will bring and discover some new and interesting Glenfiddich drinks.

“The winner will have a great opportunity to work with us over the next year at brand events and showcase their serve.”

The competition will be held at the Glenfiddich Vaults at Voltaire in central London on September 14. As well as serving up their signature drinks, the finalists will also take part in a quick-fire buzzer round, testing knowledge on both the serious and more light-hearted side of whisky.

Competitors will be judged on creativity, execution and presentation skills, appearance, nose, taste and finish.

The winner will have a VIP trip to the Glenfiddich distillery where they will try some rare expressions and be able to “access all areas”. They will also take home a trophy and £1,000.

The deadline for entries is August 23.

Follow the competition on social media with @GlenfiddichMM and #MaltMastermind.

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