Glenfiddich seeks Malt Mastermind


Glenfiddich brand ambassador Jamie Milne
First Drinks has launched its third annual competition for Glenfiddich to find the UK-based bartenders with the most knowledge and passion about whisky.

The winner of Glenfiddich Malt Mastermind will receive a cash prize of £1,000 plus an exclusive VIP trip to the Glenfiddich distillery, where they will be given the chance to taste a range of rare Glenfiddich expressions.

Last year’s competition attracted talent from around the UK, including bartenders from The Gleneagles Hotel, The Library Bar at the Lanesborough, Worship Street Whistling Shop and Gordon’s Bar at Selfridges.

Jamie Milne (pictured), brand ambassador for Glenfiddich, said: “For the third year, we are seeking industry figures who have a passion for malt whisky.  We are looking for someone who embodies the pioneering spirit of Glenfiddich through their innovation and creativity and who also truly understands the complexities of malt whisky.”

Entrants in the 2012 competition will initially be asked to complete a straightforward questionnaire, which can be found at www.glenfiddich.co.uk/maltmastermind.  Finalists will then be invited to a top London venue in November, where they will be asked to demonstrate their whisky skills and serves to a panel of industry expert judges.

The competition will be promoted via PR, social media and on-trade events hosted by Jamie.  The deadline for entries is September 30.

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