A new plum and sloe berry variant has been launched by Global Brands in its Hooper’s range of alcoholic fruit drinks.
Made using only natural ingredients, it is available in 500ml bottles at 4% ABV, bringing seasonal flavours in time for autumn and winter. It is designed for serving over ice.
As previewed in the September 2015 print edition of Bar magazine, Hooper’s Plum & Sloe joins the existing range of quintessential British flavours: Dandelion & Burdock, Cloudy Lemonade, Strawberry & Elderflower, Raspberry & Nettle and Ginger Beer.
Its launch this month is supported by promotional sampling, bespoke point-of-sale materials and digital and social media campaigns to drive awareness and engagement.
It will also benefit from the ready-to-drink (RTD) brand’s continuing investment in British events throughout the year, including the World Conker Championships in October and pop-up secret garden parties across the UK.
Simon Green, marketing director at Global Brands, said: “Plum & Sloe is another example of the investment and innovation that we are making in Hooper’s this year, delivering for consumers who now expect more from their drinks experience.
“Innovation across the premium RTD category is centred on a shift in demand towards products that have premium credentials, real provenance and heritage with more interesting and natural flavour options.”
Reviving part of the iconic Hooper’s Hooch RTD brand, Hooper’s alcoholic fruit brews were launched by Global Brands in 2012.