Independent drinks producer and distributor Global Brands has formed a new spirits division to capitalise on the growing trend for premium drinks.
The new division, which goes by the name of Inspirit, is making its debut with a range of gins, spanning five distilleries, and also explores the rum, tequila, whisky and low/no categories.
Inspirit’s portfolio features brands including Rock Rose Gin, Mistral Gin, Gin Raw, Didsbury Gin, Teichenne Gin & Liqueurs, Holy Grass Vodka and Bonanto Aperitivo.
The Inspirit team, which includes specialists in cocktail consultancy, venue management and site openings, plan to showcase the brands through collaborations, consumer experiences and high-profile brand activations, utilising Global Brands’ network of resources around the UK.
Tim Garratt, commercial manager for Inspirit, said: “The initial focus of the Inspirit portfolio will be celebrating the growth and popularity of gin in the spirits industry, but we are actively looking for likeminded brands, especially within rum, tequila and whisky.
“With a range of British and European distilleries included in our portfolio, Inspirit offers a choice of styles, each with a distinctive point of difference, from natural flavourings to gastronomic techniques and from locally-sourced in Scotland to botanicals found in Provence.”
Global Brands founder and chairman Steve Perez added: “Our Inspirit team will operate as a separate business unit, but will utilise the expertise of the Global Brands network, including our Franklin & Sons team, whose range of premium quality tonics, mixers and soft drinks are now sold in 53 countries.
“Franklin and sons will, however, continue to work closely in collaboration with spirit partners at trade and consumer shows and tastings.
“The UK’s demand for premium quality spirits and serves continues to rise and we want to ensure we remain at the forefront of these industry trends through the Inspirit team.”