Global Brands launches VK Candy Cane for Christmas

VK Candy Cane

Ready-to-drink brand VK is looking to spread festive cheer with the launch of a new limited edition flavour: VK Candy Cane.

The new 4% ABV seasonal variant, which balances sweet a strawberry flavour with hints of peppermint, is being launched as part of the brand’s #WEAREMERRY Christmas campaign, and will be available at selected on-trade outlets throughout the Christmas period.

Charlie Leaver, brand manager at Global Brands, said: “Seeing +14% growth YoY, VK’s success is driving the on-trade RTD category and there’s no better time than Christmas to boost growth further by adding a limited edition flavour to the range.

“Driven by consumer demand for twists on popular Christmas flavours, VK Candy Cane willprovide significant revenue for our customers while delighting consumers with a new delicious tasting festive take on the fruity VK flavours and brand they know and love.”

Supporting POS material and VK merchandise, including the official 2019 VK Christmas jumper, VK Christmas t-shirts, elfie frames, elf ears, posters, tent cards and inflatable branded candy canes, is available to operators.

To accompany the launch, VK will also be rolling out a Christmas social media and influencer campaign.

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