Global debut for McQueen and the Violet Fog gin

McQueen and the Violet Fog gin

International wine and spirits company Sovereign Brands has announced the global launch of a new handcrafted gin from JundiaĆ­, Brazil.

McQueen and the Violet Fog is limited to 500 litres per batch and claims to combine 21 different botanicals.

To make the gin, fifteen botanicals are macerated in a neutral sugarcane spirit to extract flavour compounds and essential oils. Following this, six additional signature botanicals are infused into the gin via vapour infusion through a copper basket.

Sitting alongside classic juniper, citrus and flowers, the six signature botanicals, said to be ā€œuniqueā€ to McQueen and the Violet Fog, include basil leaves from India, Portuguese rosemary, Mediterranean fennel seed, calamansi from the South Pacific, star anise from Vietnam, and acai, locally grown in Brazil.

A distinctive ā€œcrowned eyeā€ logo in metallic copper is a key feature of the bottle design, a nod to the traditional pot stills used for the gin’s creation.

The name McQueen and the Violet Fog is inspired by a poem of the same name, which details an encounter with a mysterious rock band.

Brett Berish, CEO of Sovereign Brands, said: ā€œWith McQueen and the Violet Fog, we’re proud to unveil what we see as the next generation of gin.

ā€œInstead of focusing on just one or two flavours, we chose to be ambitious. McQueen and the Violet Fog reveals something new with every sip: heat, spice, juniper, herbal, citrus and floral notes, all the touchstones of gin, balanced perfectly. We’re proud and excited to share this wonderful gin with the world.ā€

The recipe for McQueen and the Violet Fog’s signature cocktail can be found below.

Violet Fog
1.5oz-2oz McQueen and the Violet Fog Gin
1oz Lime Juice
Ginger Beer
Pour McQueen and the Violet Fog and lime juice in an ice-filled glass and stir. Top with ginger beer and garnish with butterfly pea flowers for violet hue.

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