Gluten-free beer from Green’s


Beers brewed from ancient grains are set to become even more popular with experts predicting a shake-up in the drinks sector.

To make the most of this prediction, Green’s has launched a range of beers brewed from long-forgotten grains, creating a completely new category of beers called Ancient Grains.

The brewer has been pioneering the production of gluten-free beers since 2003 and said it now believes that gluten-free beer is about to become mainstream, a move driven by health-conscious consumers. The new category is the brainchild of David Ware, managing director at Green’s, who realised that drink was as important as food when it came to today’s consumers’ health and lifestyle choices.

“With a brewing process as complex as ours, you respect every single ingredient added to that closely guarded secret recipe,” David said. “We dared to challenge the convention that beers have to be, or should be, brewed from wheat and barley and discovered not only a gluten-free beer, but a better beer. A fine quality beer that is suitable for coeliacs, vegetarians and vegans that delivers an alternative to others looking for healthier options.”

The new-look range will be available to buy from Ocado, priced from £2.40, and will include the award-winning India Pale Ale and the popular Dry Hopped Lager. The new category launch will be supported by a new-look website offering consumers the chance to buy from the full wider range and details of new experimental beers currently in development, as the company continues to grow within the craft beer drinks sector.

The trend for ancient grains is already emerging in the US, where a recent poll by Nielson Craft Beer Insights revealed of regular craft beer drinkers, 65% responded with ‘variety’ as being the top driver of their consumer choice.

This is backed up by Green’s UK sales data which has seen a 120% uplift in sales of beers brewed by gluten-free ancient grains, over the past two years.

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