Go back to basics at Imbibe Live

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From understanding margins to the legal ramifications of setting up a new business, Imbibe Live takes attendees back to basics this July.

For bar, restaurant and pub owners, there is a continual focus on what’s new and exciting, from keeping up with consumer favourites to finding ways to introduce popular ingredients into new recipes and drinks menus.

Helping professionals stop and think about the basics of keeping their businesses running, speakers at this year’s Imbibe Live – the UK’s leading on-trade drinks event – will demonstrate why it’s time to forget about the frills and focus on getting the basics right to build strong foundations for success.

Understanding what’s on offer

For the on-trade, understanding which products generate the biggest profit margins is key to building a sustainable business. Demonstrating how margins can maximise profits, Hannah Lanfear, spirits specialist and Imbibe Live Educator of the Year 2019, will deliver an insightful masterclass in The Tasting Room to help professionals understand – despite a stylish bar and killer drinks list – why their bottom line is not performing and how marginal gains can boost profitability.

Understanding what customers want and the products driving footfall and profitability will also be the focus of a session in The Cocktail Lounge when Hannah Sharman-Cox and Siobhan Payne of DrinkUp.London reveal how bar, restaurant and pub owners can use hard data, statistics and numbers to shape menus, and ensure what’s on offer is what customers want to buy.

Building your A Team

Understanding the issues faced by the industry when dealing with recruitment, retention and staff development will be under the spotlight in the new Industry Matters theatre. Jeremy Scorer, Principal of the HIT Training Hospitality Academy, will take to the stage to explore the perception of hospitality careers and what the industry can do to attract new talent, as well as promote the many rewarding careers on offer. Further illustrating the importance of recruitment and building a good team, The Cocktail Lounge will welcome Fam Bar’s Megs Miller as she provides exclusive insights into her approach to nurturing that all-important camaraderie for employee enjoyment and retention.

Regulations and the law

Helping attendees understand the legal ramifications and government regulations of setting up a bar, restaurant or pub business will be the focus of two sessions in the new Industry Matters theatre, something which has never been focused on at the event before.

Rishi Malliwal, a specialist in business law and brand protection at SGM Law, will draw on over a decade of experience working with the UK’s leading cocktail and bar groups to share his five essential steps to take when establishing a new bar, brand or concept. From intellectual property to investment agreements via trademarking and contracts, attendees can learn how to ensure their ideas are protected at every step.

Additionally, David Sheen and Jim Cathcart from UKHospitality will share insights into the Government changes impacting the on-trade sector from the ban on plastic straws and the late night levy to changes to the Living Wage and Deposit Return Schemes.

Speaking about this year’s programme, Lindsey Coleman, event director, Imbibe Live, said: “As we prepare for our 10th anniversary and another year of exciting tastings and demonstrations, we look forward to offering on-trade professionals the opportunity to learn more about the challenges facing the industry, with valuable advice on what they can do to improve their businesses sustainability and profitability.

“We encourage businesses to stop and take stock of their performance, as we demonstrate the tried-and-tested concepts helping to drive our industry into the next decade.”

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