Good times for Brockmans Gin

The creator of the award-winning British super premium Brockmans gin has revealed record sales for the first half of 2016.

Total revenue grew 116% in the first half of 2016 as the company continued to expand overseas and capitalised on the growing gin renaissance in the UK where total gin sales are expected to hit £1billion this year.

Brockmans reached new agreements with Punch Taverns, Wine Rack, Harvey Nichols and more than 100 branches of Marks & Spencer. The company also continued its expansion overseas, entering new markets such as South Korea, Indonesia, Peru, Finland, France and UAE. Brockmans is now sold in 26 countries, with Spain, Germany and the USA being the three largest export markets.

Brockmans is the fastest growing super-premium gin brand in the Spanish market, according to AC Nielsen data, having grown at an average annual rate of 60% since launching there in 2010. The brand has also had a big push in the US with its first ever advertising campaign featuring posters on 44 phone kiosks in Manhattan close to bars that stock the brand.

First launched in the UK in 2008, Brockmans has an average annual growth rate in the seven years since its launch of over 100%.Assisted by the growing popularity of premium tonics and the resurgence of classic gin-based cocktails, it has captured the imaginations of new, younger consumers.

Co-founder Neil Everitt, said:“The business is flying. We saw stellar growth in our existing, core markets but also continued our expansion into exciting new territories.
“Drinking habits have changed dramatically in the last five years and the premium gin market has been one of the biggest winners. The emergence of new-style gin and premium mixers is driving sales before food, particularly in gastro pubs.”

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