Whisky creator Gordon & MacPhail has launched a new range of single malts grouping and colour coding them by simple flavour profiles to help drinkers explore the category.
The Discovery selection will categorise releases according to “Smoky”, “Sherry” and “Bourbon”, with a vintage or age statement and brief tasting note alongside the colour coding.
The first expressions to be released within the new range comprise spirit originally from Balblair, Tormore, Miltonduff and Caol Ila distilleries and then matured in Gordon & MacPhail’s own hand-selected casks.
It is the fifth range for Gordon & McPhail’s more streamlined portfolio after the launch in April of the Connoisseurs Choice selection. These are non-chill-filtered, natural-coloured, small-batch expressions described as “genuine one-offs”.
It joins other ranges including Distillery Labels, which celebrates the company’s long-standing relationships with Scotland’s distilleries, and Private Collection, which features greatly-aged single malts from celebrated, little-known, or closed distilleries.
Additions will be revealed for both the Distillery Labels and Private Collection ranges in the summer and autumn respectively. Gordon & MacPhail’s other range is Generations, a collection of old, rare, and exclusive masterpieces.
Stephen Rankin, director of prestige and a fourth-generation member of the Urquhart family, owner of Gordon & MacPhail, said: “We’re proud to be the curators of the world’s most diverse stock of single malt whiskies from over 100 distilleries. We’ve spent several years working to develop this new range for whisky lovers globally.
“’Discovery’ offers whisky drinkers the opportunity to begin a journey with us through the Gordon & MacPhail whiskies portfolio. By offering flavour profiles and tasting notes, we want to help the discerning consumer navigate their choices with confidence, beyond their usual malt.”