Diageo-owned gin brand Gordon’s is launching a Sicilian Lemon variant, which offers a “Mediterranean twist” on the original recipe, in time for summer.
The 37.5% ABV flavoured gin, available in 70cl format, “balances” the classic characteristics of Gordon’s with juicy Sicilian lemons. It is made with high-quality ingredients and uses 100% natural flavours.
Set to capitalise on the ongoing gin trend, Gordon’s Sicilian Lemon follows in the footsteps of Gordon’s Premium Pink Distilled Gin, which launched to the market in 2017.
The new gin is suggested served in a chilled large glass over ice with tonic, finished with a wheel of lemon gently squeezed and dropped in.
Further flavoured expressions are anticipated to launch this year. More information will be revealed in coming months.
Jessica Lace, head of Gordon’s Europe, said: “As consumers become more adventurous with their drinks choices and want to explore new flavours, there is an ever-increasing appetite for different styles of gin.
“We have spent a long-time crafting Gordon’s Sicilian Lemon to ensure we deliver the perfect balance of flavours. The result is an outstandingly zesty gin which delivers a zesty twist for consumers seeking new ways to enjoy their favourite G&T.
“Following the amazing response to Gordon’s Premium Pink Gin, we aim to continue to engage the interest of current gin drinkers and recruit a new audience into the category with our new flavour innovation.”