Graham’s taps into the trend for Port & Tonic with new launch

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Symington Family Estates-owned Graham’s Port is set to launch its first premium white port with the aim to broaden the category’s appeal in the UK.

The release of Graham’s Blend No 5 White Port follows the increasing popularity of the aperitif serve, Port and Tonic.

To create the blend, head winemaker Charles Symington selected two premium Portuguese white grape varieties – Malvasia Fina and Moscatel Gallega. The grapes are hand-picked and cold fermented in small batches.

Blend No 5 is bottled three months after the harvest “to preserve maximum freshness” and should be drunk young, either mixed with tonic or neat.

Production is currently limited to just 6,000 bottles, and is only to be available in the UK.

The packaging, which represents a clear departure from the more traditional presentation of other ports, is intended to increase the product’s appeal in the on-trade and reach new consumers who previously might not have had port in their drinking repertoires.

Graham’s design manager Alexandra Sousa Ribeiro commissioned renowned Portuguese fashion illustrator António Soares, who has previously collaborated with Fendi, Karl Lagerfeld, and Chanel, to draw the illustrations for the bottle.

Alexandra said: “Our design concept aimed to transmit the aromatic fresh profile of the wine – white grapes, lime, peaches, honey – whilst connecting it with mint and lemon, the garnish associated with Port and Tonic.

“António Soares, who is known for his strong use of colour, was invited to use his artistic interpretation to create the organic elements for the bottle illustration.”

Charlotte Symington, marketing manager at Symington Family Estates, added: “Following the huge success of the Graham’s Aged Tawny Ports in clear glass bottles, we felt it was time create a new take on white port, having seen it grow in reputation over the last few years.

“We wanted Graham’s Blend No 5 White Port to be immediate and accessible to a younger generation of port drinkers. The presentation is something completely new for the port trade and we’re excited to see how consumers react.”

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