Grand Marnier appoints bartender as brand ambassador

Anthony Bannier

French-born bartender Anthony Bannier (pictured) has been appointed as brand ambassador for Grand Marnier to work with the bar trade and develop new serves.

Originally from Lyon, he has a background working behind the bar in London at Soho House, The Brompton Club, The Botanist, Green & Red, Cocoon, Albannach and Supperclub and also worked for leading drinks consultancy Sweet & Chilli.

Anthony became increasingly interested in the complexity and flavour of the classic French liqueur while working on a project for the Diageo Reserve brand during his time at Sweet & Chilli.

He said: “I discovered a real passion for Grand Marnier – it’s an extremely versatile liqueur and a brand built on family values.

“The cognac base makes the liquid unique in flavour, and developing trends offer massive potential for the brand to stand out more in the drinks space. For example there is huge scope for creating new cocktails with Grand Marnier as the main ingredient.

“As a strong advocate of staff training, I am looking forward to passing on my knowledge and experience to other bartenders, and to ensure they truly understand the complex nature of the product they are selling to their customers.”

Anthony also set up London-based consultancy Bar Spirit which offers creative solutions to bars, clubs, events and drinks brands.

The Grand Marnier range includes the special-edition Cuvée du Centenaire which was relaunched last month with a new bottle design.

The elegant new bottle uses crystalline glass and has a thicker base, giving a more contemporary look, while the label has been replaced with decorative platinum lettering and “100” in numerals to emphasise its rich heritage. Above this, the brand’s crest acts as a seal of approval.

Grand Marnier Centenaire

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