Great British Beer Festival sees increase in interest from trade

GBBF trade day 2014

The annual Great British Beer Festival has seen a 40% increase in the number of licensees, brewers and other members of the industry applying for tickets to its trade session.

More than 7,000 people from the pub, bar and beer industry are expected to attend the session at London Olympia on August 11 compared to around 5,000 last year (pictured).

Sponsored by hop suppliers Simply Hops, this session from midday to 5pm will feature smaller exhibitors, a hops master class, the Champion Bottled Beer of Britain competition and the announcement of the Champion Beer of Britain.

GBBF organiser Ian Hill said: “As organisers we are constantly looking at ways to further improve the trade session of GBBF for industry attendees, which is why this year we have introduced a trade-show area in the pillar hall where smaller exhibitors can promote their products or explain their services to potential future customers.

“This will only be open during the trade session and has filled a gap in the event for companies other than breweries who want a presence at the festival, as well as being an area breweries attending the festival can promote their bottled beer or offer sampling.”

Simply Hops will be running a master class in the new trade area from 1pm to 2pm to allow members of the trade to explore the variety of hops with the world’s largest supplier of hop products and services. The session gives the opportunity to touch, taste and see the different varieties used in brewing and the chance to discover varieties members of the industry may not have heard of or used before.

The Champion Beer of Britain announcement will see one brewery named the “best in Britain” after 12 months of rigorous competitions and taste tests.

The Champion Bottled Beer of Britain competition is sponsored by online beer retailers Beer Hawk who will be producing a celebratory beer case containing 15 of the bottled finalists.

More details and tickets at

GBBF, organised by the Campaign for Real Ale (Camra), will be held at London Olympia from August 11 to 15.

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