UN-backed Green Earth Appeal partners with leading ePOS Lightspeed for major launch of cutting-edge Carbon Free Dining initiative.
Lightspeed and Green Earth Appeal have partnered to launch the first event for Carbon Free Dining, a ground-breaking initiative aimed at introducing a more sustainable model for UK restaurants. Under the programme, Carbon Free Dining plants a tree on behalf of a restaurant for every bill they present. Lightspeed then provides their platform to any restaurant under the initiative, subject to the number of trees a restaurant plants.
The initiative is already revolutionising the way local businesses and their customers give back to the environment in the fight against deforestation, extinction and global warming, having planted over 500,000 trees in more than 17 countries. It has received support from the likes of three-Michelin star celebrity chef Marco Pierre White, James Martin and Gregory Marchand, who have since signed up their respective restaurants to Carbon Free Dining.
As part of the launch, Lightspeed and Green Earth Appeal are inviting the hospitality industry to Haz restaurant in London on June 19, for an event focusing on how to create a sustainable restaurant model that will increase profitability by responding to the needs of today’s consumer. Members of the panel include Peter Hemingway, influencer and community manager at the Sustainable Restaurant Association (SRA), and Sandy Jarvis, sustainability advocate and head chef of the renowned Culpeper restaurant in Shoreditch.
Sustainability for restaurants means operating in a way that protects, preserves or restores the natural environment that we depend so much on, as well as promoting social equity and enhancing the lives of people and communities. Which is why, Lightspeed ePOS and Green Earth Appeal provide a cost-effective way for restaurants to showcase their corporate social responsibility at a very favourable cost to the business.
Satinder Bindra, former director of communications for United Nations Environment, has been a strong advocate of the collaboration, stating, “[This is] an outstanding initiative which successfully merges the luxury of eating out with the joy of knowing we are simultaneously giving something back to nourish our planet”.
Similarly, CEO and Founder of Lightspeed Dax Dasilva has also commented that, “Lightspeed was founded on pushing boundaries, empowering business and putting culture before code. By defining a new paradigm, we are redefining the industry. Carbon Free Dining is just one more step towards offering our ePOS partners and their customers a seamless way to achieve their own goals”.
What does Carbon Free Dining mean for hospitality? Sustainability impacts restaurants across their entire value chain, from the types of food products they source, purchase and serve, to waste and packaging. By sourcing more local, organic and healthy ingredients, restaurants can reduce the social and environmental impact of running a restaurant whilst appealing to a new demographic of conscientious diners. Which is why initiatives such as Carbon Free Dining and cloud-based platforms such as Lightspeed present a major opportunity for restaurants to save money, enhance their brand perception and instill the feel-good factor in their customers once again.
About Green Earth Appeal
Green Earth Appeal is a multi-award winning not-for-profit organisation that was created for the purpose of changing the lives in some of the world’s poorest communities. In partnership with the United Nations Environment, they plan to break the cycle of aid reliance by helping develop exit strategies. Launched in November 2009 the organisation was created at the British Library, when Green Earth Appeal CEO Marvin Baker met with dignitaries including Dragons Den’s Peter Jones CBE, Google UK’s Managing Director, Matt Brittin, Jim O’Neill from Goldman Sachs and Lord Davies of Abersoch CBE, the Minister for Trade, Investment and Small Business. Click here to learn more.
About Carbon Free Dining
Carbon Free Dining is a ground-breaking environmental certification programme managed by The United Nations Environment partner, Green Earth Appeal in partnership with Lightspeed. Simple to implement, Carbon Free Dining offers certification to those restaurants who demonstrate their passion for the environment. Carbon Free Dining-certified partners empower their diners to plant a tree in the developing world to counterbalance the environmental impact of their meal. Click here to learn more.
About Lightspeed ePOS
Lightspeed is the UK’s leading cloud-based solution for independent restaurants. Lightspeed is a cloud-based point-of-sale and e-commerce platform. The company was founded in 2005 and expanded into the UK in 2015. In 2017, Lightspeed closed nearly £96 million in Series D funding, the largest ever by a Canadian-based startup. Today, Lightspeed has nearly 600 employees across 8 global offices including London and over 50,000 customers worldwide managing over £12 billion in transactions annually. Click here to learn more.
Follow Green Earth Appeal on Facebook at @GreenEarthAppeal, Twitter at @greenearthapp
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