Greenall’s Gin has unveiled a new global creative campaign to amplify its heritage and status as The Original Handcrafted British Gin.
The new campaign, which will be activated with the strapline ‘Made Hand 2 Hand’ in recognition of the teamwork and craftsmanship involved in the production of Greenall’s Gin, is launching across all digital channels and outdoor media this month.
Through the campaign, the brand aims to champion the skills of craftsmen across the world who have learnt and perfected a craft they are passionate about. It also highlights to consumers the intricate skill and detailed process that has been followed for over 250 years in the production of Greenall’s Gin.
Rob Curteis, international marketing director of Greenall’s Gin at Quintessential Brands, said: “First created in 1761, Greenall’s is the result of our founder’s vision to make the first quality crafted gin. Without his vision, passion and skill, it’s quite possible that we wouldn’t have the thriving gin industry we have today.
“All of us at G&J Greenall’s Distillers are extremely proud of this heritage and work hard to maintain the high standards set all those years ago to ensure Greenall’s continues to be the benchmark for quality London Dry Gin.
“I’m delighted to be celebrating the passionate men and women who craft our gin with such care through this campaign, while also unearthing and collaborating with craftsmen and women the world over.”
Greenhall’s new creative has already begun to roll out nationally in the USA via high impact in-store media and point of sale materials.
In the UK, the campaign will launch with significant targeted media investment nationwide from September.