Greenall’s extends gin portfolio with new blueberry variant

Greenall's Blueberry Gin

Quintessential Brands has unveiled the latest edition to its Greenall’s portfolio – a “summery”, zero sugar blueberry gin.

To create the new variant, Greenall’s Original London Dry Gin has been infused with natural, sweet blueberries, a popular fruit with consumers due to its ‘superfood’ status.

A “versatile expression”, Greenall’s Blueberry Gin has a light blue hue and, according to its maker, is best enjoyed together with a premium elderflower tonic water or soda water with fresh blueberries and a wedge of lime.

Rob Curteis, global marketing director for Greenall’s Gin, said: “As the original handcrafted British gin first created in 1761, Greenall’s is the original pioneer of quality gin.

“A pioneer never rests on their laurels though and we’re proud to be leading the way in gin innovation still today, over 250 years on.

“With its zero sugar content, cool fruity flavour, striking blue hue and unmistakable gin character, Greenall’s Blueberry Gin is right on trend for today’s consumers; not only does it outperform competitor brands on taste, style and quality, but it also provides unbeatable value, which all leads us to believe Greenall’s has a very exciting summer ahead.”

The launch of Greenall’s Blueberry Gin will be supported with a 360 media campaign in the UK, with six-figure digital and ATL media investment.

Customers will be provided with a suite of POS materials and activation support to ensure strong visibility in on-trade outlets and retailers’ stores throughout the summer.

The new Blueberry Gin joins Greenall’s Original Gin and Greenall’s Wild Berry in the brand’s range.

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