Quintessential Brands is further bolstering its Greenall’s zero-sugar flavoured gin portfolio with the launch of a new Blood Orange & Fig variant.
The new expression taps into the growing popularity of orange-flavoured gins, and sees Greenall’s Original London Dry Gin infused with natural, blood oranges and an “exotic twist” of fig.
Bottled at 37.5% ABV, the result is a “crisp and refreshing” gin that offers a “citrusy take” on the classic London Dry style.
Greenall’s Blood Orange and Fig Gin has a light orange hue and is best enjoyed over ice together with premium tonic water or lemonade and sliced blood orange to garnish – a simple serve suited to summer social occasions.
Russell Kirkham, marketing director for Quintessential Brands UK, Greenall’s brand owner, said: “Our Greenall’s zero-sugar flavoured gins have proven to be a hit in the UK, especially Greenall’s Wild Berry, which was one of the top five performing spirits of 2019.
“With research showing a clear consumer demand for orange-flavoured gins, we’re excited to be adding Blood Orange & Fig into the mix – a flavour that we’re confident will be a huge hit this summer!
“Unlike many other flavoured gins on the market, Greenall’s is unique in the fact that all our flavoured gins contain zero-sugar.
“As consumers are becoming increasingly mindful of the sugar they consume, this is something that has contributed to the success of the range and will no doubt ensure that Greenall’s Blood Orange & Fig stands out from competitors when it hits shelves.”
Greenall’s Blood Orange & Fig Gin will roll out from April 2020 and will be supported by a dedicated consumer campaign this summer. The variant will be available for a limited time only.