Greene King expects to sell 7 million pints in its managed estate during the Euro 2024 matches.


As the nation looks forward to the start of Euro 2024, Greene King expects to sell 7 million pints in its managed estate during the tournament’s matches*.

Friday night’s opening match between Germany and Scotland is expected to be among the most popular, with customers expected to buy more than 415,000 pints across the 90 minutes. The pub company is also anticipating a big turnout for England’s first match against Serbia on Sunday, when it anticipates more than 250,000 pints will be sold in Greene King pubs across the country.

Greene King CEO, Nick Mackenzie, said: “The local pub has always been at the heart of the community, and that is never clearer than during sporting events.

“This year’s Euro’s is the start of a fantastic summer of sport that will be a great boost for the hospitality sector. During the tournament, we’re expecting to welcome even more people through our doors as fans unite to cheer on their teams.”

*All predictions based on sales in Greene King managed pubs during Euro 2024 match-time. Tournament predictions based on England reaching the Round of 16.

Previous Employee well-being is crucial to longevity in the drinks and hospitality industry, says The Drinks Trust’s annual survey
Next Bamboo Mat Stratford Launches New Khoosh cocktails for Summer Sipping