Greene King IPA’s Initiative Passes £500K Funding Milestone


Greene King IPA’s Proud to Pitch In initiative has recently passed half a million pounds in grants for grassroots clubs across the UK.

Launched in 2021, the Greene King IPA Proud To Pitch In scheme has so far supported over 200 grassroots clubs, with an estimate of over 50,000 people impacted, with much needed funding to ensure communities can continue to play the sports they love. The initiative is funded by donations from pints and packs of Greene King IPA sold across the UK.

Funding from Proud to Pitch In has helped clubs in countless ways, from purchasing equipment, to funding improvements for clubs’ facilities, to coaching qualifications to provide that next step in development. In today’s financial climate, clubs have also requested grants to support pitch hire, ensuring they have a consistent and secure place to meet.

The Greene King IPA Proud to Pitch In scheme, invites sports clubs across the UK to apply for funding of up to £4,000 for projects that will help the club continue to thrive or grow.  

Emma Hibbert, Head of Marketing for Greene King IPA said: “We are thrilled to celebrate that half a million pounds has been shared and reached so many clubs. It’s amazing to see the impact we can make to each one of those clubs we’ve supported and how small projects can make a big difference.

“It’s more important than ever that we keep clubs funded – to help maintain and improve social, mental, and physical wellbeing. So, we aren’t stopping at just £500k, as we have the ambition to give away one million pounds to clubs by the end of next year.

“We encourage any outlet that is looking to support sports and their communities to choose Greene King IPA, as it’s a great beer, making a great difference. With no extra charge to the outlet, 10p of every pint of Greene King IPA sold will go towards funding the scheme and supporting clubs across the UK.”

To order Greene King IPA contact your Greene King sales representative or phone 0345 600 1799.

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