Premium vodka brand Grey Goose has introduced a sub-zero draught cocktail tap system with the aim to “revolutionise cocktail culture”.
The new system, which follows the launch of Grey Goose’s brand platform Live Victoriously, has been designed to help bartenders consistently deliver cocktails on demand.
Whether charged with nitrogen (N2) to add a rich and creamy texture to the popular Espresso Martini or adding more traditional carbonation (CO2) to reimagined classics like The Sparkling Cosmo, the system has allows for a variety of drinks to be served with ease, at speed, to exacting standards – all at sub-zero temperatures.
Marc Plumridge, European programming director at Bacardí, who has driven the development of the Grey Goose draught tap system, said: “We began with the desire to be able to create innovative drink serves in a way that has never been seen or done before.
“The cutting edge technology used delivers spectacular cocktails, dispensed at speed, all housed within a transparent casing – allowing individuals to have a full view of the technology at work.
“One of the major challenges was to bring ambient (room) temperature liquid (above 20 degrees) down to sub-zero temperatures using an on-demand system – allowing drinks be served instantly – rather than the necessity to pre-chill the liquid held in kegs for a period of 24–48 hours, which is a general requirement of other systems available on the market today.”
Lee Applbaum, global chief marketing officer for Grey Goose Vodka, added: “The new draught tap system is a ground-breaking innovation that captures the imagination of cocktail culture and places Grey Goose at the heart of more occasions and celebrations; bringing more opportunities for cocktail lovers to treat themselves, without having to compromise on the quality of their drinks.
“Grey Goose is a versatile spirit that enhances every occasion and serve, from the classics to contemporary. The new, innovative draught tap system has been designed with this versatility in mind, allowing bars to cater for a wide assortment of drinks now and into the future.”
