Grey Goose launches global ‘House Pour’ video series for out-of-work bartenders


Grey Goose

Grey Goose vodka has announced the launch of House Pour, a new global video series featuring out-of-work bartenders from around the globe making cocktails that are close to their hearts.

House Pour is designed to lend a voice to bartenders who have been impacted by Covid-19 closures, and help shine a light on the individuals who make this industry so special, as well as offer them paid work during a time when bars and restaurants remain closed.

Each video, posted on Grey Goose’s social channels, will feature a swipe-up link to donate to three charities who are supporting bartenders during the current pandemic. This includes the United States Bartender Guild, Tales of the Cocktail Foundation and Another Round, Another Rally.

The video will conclude with the bartender making a toast to someone in the industry who has positively impacted them.

The series kicked off on Friday 8 May, featuring NYC-based bartender A-K Hada of Existing Conditions, with subsequent episodes featuring bartenders from locations ranging from the UK and Italy, to Toronto and France.

The full line-up includes:

Chicago

Bartender: Kristina Magro
Videos Live: 14 May
Recipe Cards Live: 15 May

UK

Bartender: Sergio Leanza
Videos Live: 21 May
Recipe Cards Live: 22 May

Toronto

Bartender: Christina Viera
Videos Live: 28 May
Recipe Cards Live: 29 May

France

Bartender: Margot Lecarpentier
Videos Live: 4 June
Recipe Cards Live: 5 June

Italy

Bartender: Alex Frezza
Videos Live: 11 June
Recipe Cards Live: 12 June

Previous Some hospitality businesses could reopen by 1 July
Next Cointreau introduces UK-wide hospitality fundraising campaign