Grey Goose vodka blended with cognac for UK bar launch


grey goose VX

The new Grey Goose VX – vodka blended with cognac – is to be introduced into UK bars in spring next year after launching in the travel trade.

The new spirit has been created in Cognac in France, the home of Grey Goose, by adding cognac made from Grande Champagne grapes, regarded by many connoisseurs as the finest of the six crus in the region.

Nick Marshall, Grey Goose brand director, said: “This really is a significant change for the white spirits category. It expands the vodka experience for luxury spirits connoisseurs across both white and dark categories.

“It is a serious demonstration of how Grey Goose can shape the future as part of our continuing commitment to drive innovation and category growth.”

Denoting “vodka exceptionelle”, the VX has been developed by François Thibault, the creator of Grey Goose who began his career as a cellar master for wineries and cognac distilleries in the region.

François said: “From its inception, Grey Goose has always pioneered new and exciting territories. In creating Grey Goose VX, I wanted to capture the aromatic notes of a precious cognac, bringing its delicate essence of orchard fruits, plum, apricot and the mild flavours of wild honey to the remarkable character of Grey Goose vodka.”

The rich, subtle taste of Grey Goose VX is described as bringing a harmonious balance of white fruit blossom, honeysuckle and violet with hints of apricot and a long, lingering finish. The balance is described as subtle, harmonious and rich, yet delicate with a long, full finish.

The recommended serve is on the rocks in a balloon glass.

Available in 70cl bottles, Grey Goose VX will be available in leading bars in London from spring 2015 and in selected premium airport locations in London, New York and Paris from September 2014.

It comes in a decanter made from “extra flint” glass, which is known for its exceptional quality. The bottle shape and fine detailing are inspired by historical French decanters, with rounded shoulders and a pronounced heavy-set stopper while still retaining contemporary design cues from the original Grey Goose bottle.
 
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