Grey Goose to promote Le Grand Fizz as part of summer campaign

Grey Goose Le Grand Fizz

A summer-long programme of events and promotional activities is planned for Grey Goose vodka, focused on a refreshing signature serve.

As part of a global campaign starting in May, the brand’s team will be working with on-trade accounts in the UK to offer the premium Grey Goose Le Grand Fizz – a twist on the popular Grey Goose Le Fizz.

Served over ice in an oversized wine glass, the drink is made with vodka, St-Germain elderflower liqueur and fresh lime, topped with chilled soda for a gentle effervescence.

Bars will be encouraged to add Le Grand Fizz to their menus with the option of including twists using flavours La Poire, L’Orange and Le Citron, with a corresponding garnish from a pear, orange or lemon.

Global brand ambassador Joe McCanta said: “It’s a simple and elegant pour for bartenders, ideal for daytime summer occasions, that still allows you to add your own twist.

“Grey Goose Le Grand Fizz is also really good for food pairing. You can pick on flavours that work best with a dish on your menu.”

The drink will feature in above-the-line advertising, supported by digital activity, to raise its profile among consumers. It will also be served at Grey Goose events over the summer in the UK and overseas such as the Cannes Film Festival.

Le Grand Fizz will feature alongside other Grey Goose cocktails at “Boulangerie Bleue” pop-ups in 20 locations around the world, including London, for five months from May onwards.

Based on a concept that debuted in 2014, the pop-up will transport consumers to the French Riviera, where they can enjoy French food, drink and music, accessed via a secret entrance through a traditional French bakery.

Cocktails will include twists on popular classics such as an Espresso Martini and a Bloody Mary.

Summer events will also be run with bars and restaurants that boast features such as waterfront terraces suited to the warmer weather. UK trade activities will be supported by UK brand ambassador Myles Donneky and northern European ambassador Joey Medrington.

To engage with the on-trade, the Grey Goose team will also be gathering suggestions from key figures on what elements are needed to create the ultimate “summer soiree”, from music to food and drink.

In September, these ideas will be distilled into two major events, one in the Hamptons in New York and another in Europe.

Grey Goose Le Grand Fizz
1 ½ parts Grey Goose Vodka
1 part St-Germain elderflower liqueur
½ part Freshly squeezed lime (approx. half a lime)
2 parts Chilled soda water
Build ice into an oversized cabernet wine glass. Add vodka and freshly squeezed lime juice. Top with St-Germain and chilled soda water. Garnish with two lime wedges and a Grey Goose stirrer.

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