Guinness with everything except alcohol, Guinness 0.0, is making its debut across the On Trade this month. Available in a 538ml can, Guinness 0.0 will be available across pubs, bars and restaurants in GB.
Since its launch last year, Guinness 0.0 is the fastest growing non-alcoholic beer in the Off Trade, perfectly placing it as a leading choice for operators looking to tap into the increasing demand for No and Lower choices – the No and Lower alcohol beer market is also expected to grow by over 10%.
Distinguished for its high quality and taste credentials, Guinness 0.0 is the biggest innovation in over 30 years – the No and Lower beer is served straight from an ice-cold can, enabling venues to effortlessly present customers with the perfect pour every time.
Guinness 0.0 is the alcohol-free beer from the brewers at St. James’s Gate. Boasting the beautifully smooth taste, perfectly balanced flavour and unique dark colour that Guinness is known for, the brewers start by brewing Guinness 0.0 in the same way they always have. The alcohol is then removed through a cold filtration process that ensures the iconic, much-loved character of Guinness is maintained and nothing is compromised.
The resulting product is unmistakably Guinness, featuring the same dark, ruby red liquid and creamy head, hints of chocolate and coffee, smoothly balanced with bitter, sweet and roasted notes.
Neil Shah, Head of Guinness GB said: “We know that the No and Low category presents a huge opportunity for the On Trade, so we’re excited to launch Guinness 0.0 in pubs, bars and restaurants across GB. With some consumers opting to go alcohol-free at their favourite venues, we’re delighted that they can enjoy the unmistakable Guinness taste, just without the alcohol.”
The Perfect Pour
STEP ONE Grab an ice-cold can of Guinness 0.0 from the fridge, and a Guinness pint glass
STEP TWO Fill ¾ of the glass up and leave it to settle, as you would a draught pint
STEP THREE Leave the glass straight and top it off. Now disregard and recycle the can
STEP FOUR Then serve the cold, smooth Guinness 0.0 pint and watch the surprise as consumers taste it
*Ensure to make consumers aware which pint is 0.0 if they have also ordered Guinness Draught
Venues searching for further guidance on how to make the best of their No and Lower drinks range, head to Diageo One or contact your Diageo representative.