Guinness to roll out new lager after success in Ireland

Hop House 13 lager

Guinness is rolling out its new Hop House 13 lager in the rest of the UK after its success in Northern Ireland.

The double-hopped lager, made with Irish barley and aromatic hops, is now available in selected Stonegate Pub Company and Greene King outlets and in the off-trade.

Launched in Ireland and Northern Ireland in February, it is the latest beer from the small experimental brewery The Brewers Project at St James’s Gate in Dublin – the home of Guinness.

It is named after an early 20th-century hop store building at St James’s Gate where hops are still stored today. It is brewed with Guinness yeast, Irish barley, Galaxy and Topaz hops from Australia and Mosaic hops from the USA.

It has a sweet fruity aroma, with hints of apricot and peach, and subtle malt notes breaking through. On taste, Hop House 13 is full flavoured while still being crisp and hoppy, but not bitter, with a refreshing clean finish.

Following its February launch, Hop House 13 now accounts for 2.8% of lager in Ireland, reaching a third of potential stockists after just six months.

Available on draught and in 330ml bottles in the UK, it will have a recommended price of £4.50 for a draught pint and £3.80 for a bottle in the on-trade. In the off-trade, the bottles will be at the recommended price of £1.79.

Launched in September last year, The Brewers Project is a group of enterprising brewers who are on a quest to explore new recipes, reinterpret old ones and collaborate freely to bring exciting beers to life.

The new lager is the fourth release from The Brewers Project, joining Guinness Dublin Porter, Guinness West Indies Porter, and Guinness Golden Ale, which launched in April this year.

Guinness brewer Peter Simpson, who led the development of Hop House 13, said: “I personally enjoy more flavoursome beers, so I wanted to make a lager with lots of character and flavour. After some months of exploring different recipes and collaborating with other brewers at St. James’s Gate, we created Hop House 13.”

Nick Curtis-Davis, head of innovation for Guinness, said: “There is huge curiosity, interest and demand for new beers among drinkers nowadays and our brewers are excited to be playing their part in this beer renaissance.

“We believe Hop House 13 will appeal to premium lager drinkers who are looking for beer with more taste and more character but without compromising on the refreshing taste that lager offers.

“Hop House 13 embodies our passion for brewing, quality and innovation; values that have been at the heart of the Guinness story for over 250 years.

“The new lager is set to inspire consumers to broaden their beer repertoires and ultimately drive incremental sales into the category. With Hop House 13 now the number-one-selling lager in leading outlets in Ireland, we are incredibly excited to launch our new crafted lager in Great Britain.”

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