Halewood introduces lower-ABV herbal spirit


Stukaberg Bottle[1]A lower-ABV herbal schnapps, Stukaberg, is to be distributed in the UK by drinks company Halewood International, aimed at younger people on high-energy nights out.

The smooth-tasting 22% product, developed by Cubic Brands, is a secret blend of selected herbs and spices, inspired by the mountains of Bavaria.

It will complement Halewood’s Josef Meiers herbal liqueur which has an ABV of 30% and the cinnamon-flavoured Josef Meiers at 28% – also developed by Cubic Brands.

Stukaberg is recommended for serving ice cold and neat but is also being promoted for drinking with a wide variety of mixers, including fresh juice and energy drinks, and for making cocktails such as a twist on a Mojito.

The brand will be targeted at a younger audience within the 22- to 35-year age bracket for higher- energy occasions such as nights out.

The bottle design and branding will also create stand-out behind the bar, with a name that references Josef Meiers’s German tradition and heritage.

Stukaberg will be available in a 70cl format throughout the on- and off-trade, and Halewood International has already secured listings with Booker, Bargain Booze, Makro and Parfetts.

James Wright, international sales and marketing controller at Halewood International, said: “Halewood International acquired the Josef Meiers range in 2012 and has since secured significant distribution for the brand amongst our wide customer base.

“The development of Stukaberg was built on consumer demand amongst a younger audience for a product which can be enjoyed in a variety of occasions, including at home with friends or during nights out.”

Rob Preston, owner and manager of Cubic Brands, said: “I am delighted to continue working with Halewood International on the distribution of Stukaberg. Our partnership over the past year has enabled a greater distribution of the Josef Meiers range across the UK and we’re expecting Stukaberg to resonate strongly with new and existing consumers.”

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