A range of flavoured tonic waters, Lamb & Watt, has been launched by leading drinks company Halewood Wines & Spirits.
They come in four flavours – Original with quinine, Cucumber, Basil and Hibiscus – all made with mineral water from the Lake District and sweetened with organic blue agave syrup. They go with both light and dark spirits but can also be enjoyed on its own as a non-alcoholic soft drink.
Part of the current premium tonic boom, Lamb & Watt has a stripped-back design that reflects its low-calorie and natural credentials containing no artificial colours, sweeteners or preservatives.
It is particularly targeted at bartenders, aiming to inspire them to experiment beyond the classic G&T. To mark the launch, bartenders are invited to create new serves that illustrate innovative mixing and are encouraged to share their creations on social media, tagging @lambandwatt and using the hashtag #TONICBOOM for the chance to win spot prizes.
The range is available now in the on-trade in 200ml glass bottles. The launch is being supported by wider PR, social media and out-of-home advertising as well as trade and consumer events for sampling and brand awareness.
The brand takes its name from a former Liverpool-based cordial and syrup producer, Lamb & Watt, which was founded in 1847 and acquired by Halewood.
Leanne Ware, brand manager at Halewood Wines & Spirits, said: “The tonic category is in growth as consumers are looking for high-quality mixers to complement their premium spirit choices.
“In response to this growth, we have created Lamb & Watt partly to complement our own expanding premium spirits offering but also to make our mark on the premium tonic category.
“We predict this brand will be a disrupter for the current booming tonic category, and will offer bartenders a refreshing point of difference to enhance the enjoyment of a variety of premium spirits, as well as offering an alternative to a non-alcoholic tipple.”
It uses the same mineral water used in Halewood’s Willow Water which is sourced just below the surface of the Cartmel Fell in the heart of the Lake District. Its unique and naturally occurring blend of minerals delivers a beautiful, clean-tasting drink.