HAMBLEDON VINEYARD AND VIRGIN ATLANTIC EXTEND PARTNERSHIP TO HONOUR BRITISH CRAFTSMANSHIP & HOSPITALITY EXCELLENCE


Hambledon Vineyard and Virgin Atlantic are elevating the skies as Hambledon’s finest English sparkling wine will now be served as the welcome drink in Upper Class cabins.

Hambledon Vineyard, known for crafting the finest English sparkling wines, and British flag carrier Virgin Atlantic are delighted to extend their existing partnership, that see Hambledon’s exceptional Classic Cuvee now served as the signature pour in Upper Class cabins across Virgin Atlantic’s fleet. This collaboration marks a significant step forward in both brands’ commitment to elevating the travel experience and promoting the English sparkling wine category globally.

Since April 2024, passengers flying in Upper Class with Virgin Atlantic are welcomed with a refreshing glass of Hambledon’s award-winning signature wine. Renowned for their unparalleled quality, Hambledon’s wines embody the essence of English terroir, combining tradition with innovation to create an exceptional experience. Hambledon’s wine already takes pride of place as a permanent listing on Virgin Atlantic’s Upper Class menu. But, as the recently appointed welcome drink, it is now handed to all Upper Class customers upon boarding, as well as being offered at 38,000 feet.  

“We are thrilled to continue and extend our partnership with Virgin Atlantic and bring the finest English sparkling wines to travelers around the world,” said James Osborn, newly appointed Managing Director at Hambledon Vineyard. “This collaboration not only showcases the excellence of English winemaking but also provides passengers with an opportunity to discover and indulge in something truly special during their journey.”

“Our goal at Virgin Atlantic is to provide our passengers with a memorable travel experience, and that extends to the beverages we serve on board,” said Shiada Drysdale, Beverage Lead at Virgin Atlantic. “We are proud of our longstanding partnership with Hambledon Vineyard, and as a British flag carrier it’s important to us to support fellow British brands that share our dedication to creating an exceptional customer experience. Together, we look forward to introducing travellers to the  incredible quality of English sparkling wines and building awareness around this dynamic category.”

This extended partnership represents a significant milestone for both Hambledon Vineyard and Virgin Atlantic as they join forces to showcase the best of British craftsmanship and hospitality to the world. As the demand for premium in-flight experiences continues to grow, this collaboration is poised to elevate the standards of air travel and spark a newfound appreciation for English sparkling wines among travellers worldwide.

For more information about Hambledon Vineyard and Virgin Atlantic, please visit

https://www.hambledonvineyard.co.uk
https://www.virginatlantic.com
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