Hammonds of Knutsford partners with Diablesse Rum

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Premium drinks wholesaler Hammonds of Knutsford has partnered with Manchester-based bar owner Cleo Farman to launch a new brand called Diablesse.

The concept of Diablesse Rum was born out of Cleo’s love for the Caribbean and a yearning to do something different with the spirit.

The first expression in the small batch range, Diablesse Caribbean, combines an eight-year-old Bajun rum from Four Square Distillery, a four-year-old Jamaican rum from Worthy Park and a two-year-old Guyanese demerara rum from Diamond Distillery, to create a “moreish” blend with notes of chargrilled pineapple, butterscotch.

Diablesse Clementine Spiced, the second variant, is a smooth demerara rum from Diamond Distillery, which has been flavoured with clementine and Carribean-inspired spices. Its flavour profile “balances zesty clementine with toffee apple and warm pimento”.

Both rums have been sourced, blended and bottled by Farman and Son Ltd, and can be consumed neat or within cocktails.

Cleo said: “There’s loads more to rum than a Cuba libra and I’m fed up of gin getting all the attention. I wanted to create my own rums that are pure, unique and authentic and I’ve well and truly achieved that with Diablesse.

“I’ve launched two blends in the range, and they’re going down really well! One is a traditional golden rum, I’ve come up with a unique new blend that’s really smooth with delicious hints of butterscotch & pineapple and a lovely warm, peppery finish.

“The other is my Clementine Spiced rum. It’s bright and zesty with hints of cinnamon and gingerbread which make it amazing on its own or in a cocktail!”

Gethin Jones, Diablesse brand ambassador and Cottonopolis’s general manager, added: “I’m really excited to be working with quality, honest rums full of character.

“They have versatility and embrace the potential for innovative rum serves that take rum in a direction not normally associated with this category.”

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