Harry Brompton’s alcoholic ice tea steps up distribution drive


Harry Brompton's

Tudor Drinks is stepping up distribution of premium alcoholic ice tea Harry Brompton’s, bringing on board a leading industry marketing specialist.

Launched nearly three years ago, the brand is gaining more listings in its London heartland, including in the casual dining sector, as well as expanding across the UK, from Michelin-starred restaurants to Heston Blumenthal’s pubs.

To support its plans, Tudor Drinks has brought in Simon Green as commercial director. He was most recently marketing director of Global Brands which owns ranges such as Hooch, Hooper’s, Franklin & Sons and VK. He previously had marketing roles at Carlsberg UK and Heineken.

Simon said: “Harry Brompton’s is simply one of the most exciting new brands to hit the market in the past five years. Premium ready-to-drink ice tea has so much to offer. It’s completely on trend with natural, ethically sourced ingredients, which result in a product that looks fantastic, tastes great and is, in fact, lower in calories than most beers or a glass of wine.”

Harry Brompton’s now comprises three flavours, all in 275ml glass bottles: Original Citrus, Berries & Cucumber and Skinny Peach. They have only 99 calories per serve.

Founder Ian O’Donohue said: “Having conceived Harry Brompton’s as the world’s first alcoholic iced tea, I am ecstatic to see the response we are getting. My mission is to convert tea drinkers everywhere to our lovingly crafted products. And, as a proud Londoner, we celebrate our roots as we take alcoholic ice tea across Britain and beyond.”

Handmade in limited batches using high-quality ethically-sourced Kenyan black teas, Harry Brompton’s London Ice Tea infuses 100% British grain spirit with natural citrus for a crisp, lightly sparkling serve. Creating a category for the UK market, the 4% ABV drink can be enjoyed as a single serve with a wedge of lime or in cocktails.

Previous Operators less upbeat about market prospects after Brexit vote
Next Intertain to open new Walkabout bar in Essex