Hartridges extends range with new premium mixers

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Leading soft drinks producer Hartridges has introduced four new premium mixers to its range.

They are fragrant Elderflower Tonic, zesty Pink Grapefruit Tonic, crisp Bitter Lemon and a subtly spiced Ginger Ale, available in 200ml glass bottles.

Along with the existing Indian Tonic and Light Tonic, the new mixers’ sugar content is low enough to be exempt from the new tax on soft drinks with more than 5g of sugar per 100ml. They also contain no artificial flavourings or preservatives.

Edward Hartridge, sales and marketing director, said: “My great-great-grandfather, Francis Hartridge, first created Hartridges tonic water over 130 years ago. This inspired us to bring back a full mixer range with well-balanced flavours that complement a fine spirit or work well served on their own.

“We believe our range adds choice to operators looking for a sensibly priced premium mixer range, with the potential to make great margins. We hope our customers and wholesalers will be pleased that we have responded to their calls for us to introduce more flavours to the range.”

They join a broad range of other bottle products from Hartridges including tonics, sparkling soft drinks, fruit juices, mixed juice drinks, cordials and the Francis Hartridge’s Celebrated range.

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