Hartridges has unveiled a completely new look for its portfolio of premium soft drinks alongside the launch of a new line of sparkling flavours.
The family-run company, which has been making soft drinks for over 130 years, has introduced the new packaging and brand materials to mirror their core values of craftsmanship, heritage, authenticity and quality and create greater stand-out.
The family crest is now prominently displayed on the neck of each bottle – elements of which date back to 1332. The labels also feature a handwritten font type and a signature from a Hartridge family member in a new clearer design.
The new range of premium sparkling drinks (pictured) consists of Elderflower Pressé, Ginger Beer, Cranberry, and Raspberry & Rose Lemonade. They have been added to help the brand and its on-trade partners reach the growing number of consumers choosing premium soft drinks when out of the home.
Marketing director Ed Hartridge said: “We feel the new look reflects the qualities our family business has been built on and will help us to reach a broader audiences.
“Over time, our family business has evolved, creating new flavours and ranges to capitalise on trends and meet the demands of the on-trade, but we’ve always kept the same rigorously high standards in our production. We believe quality is everything and it remains the cornerstone of our business.”
They new additions join the existing portfolio that includes sparkling variants, fruit juices, fruit juice mixes, cordials and post mix.