Bartenders are being challenged to come up with a twist on a classic Sherry Cobbler for a chance to win a trip to Jerez in southern Spain.
The competition is being run by drinks company Maxxium UK for its sherry brand Harveys, allowing contenders to use any of the sherries from its portfolio.
The line-up features a fino, Harveys Medium and Harveys Bristol Cream as well as the Very Old Rare Sherry range (VORS), including Fine Old Amontillado, Palo Cortado, Rich Old Oloroso and Pedro Ximenez.
The prize includes a guided tour of the vineyards and bodegas around Jerez, hosted by Harveys brand ambassador Maria Eugenia Herrera Garcia.
The Harveys Cobbler Challenge 2014 draws on one of the oldest and simplest classic cocktails and requires a minimum of 40ml of sherry as the main ingredient plus only four other ingredients, one of which can be homemade.
Entrants’ cocktails will be reviewed by a panel of three judges led by Amanda Humphrey, manager of Maxxium UK’s Mixxit training team, who will score on creativity, flavour, presentation, bartending etiquette and knowledge of Harveys and the history of the Cobbler.
The Harveys Cobbler Challenge 2014 final is to take place in London this August. Bartenders can enter online or via their bar’s Maxxium UK salesperson. The deadline for entries is July 21.
Maxxium UK’s marketing controller for Harveys, Eileen Livingston, said: “A new era is emerging for sherry in British bartending.
“Harveys has a beautiful range of wines, which are being re-discovered by bartenders and recognised for their potential in drinks.
“The diversity and depth of flavour makes it a valuable ingredient in cocktails, adding complexity and interest to drinks menus and giving consumers the chance to reconsider sherry.”
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