Havana Club grows Professional Edition series

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Pernod Ricard-owned Cuban rum brand Havana Club has introduced two new expressions to its Professional Editions bartender range.

Developed in collaboration with world-leading bartenders Carina Soto Velasquez and Alex Kratena, the two releases, Edition C and Edition D, follow on from the launch of the first two editions last year.

Unveiled at Bar Covent Berlin this week, the expressions have been designed to “push rum boundaries” and inspire bartenders to create iconic and inventive cocktails using Havana Club rum.

Havana Club Professional Edition C is a “rich and raw gold rum”, born from the minds and palates of Carina Soto Velasquez and Alex Kratena, in collaboration with Havana Club rum master Asbel Morales.

Blended from exclusive young aromatic aguardiente with older rum bases aged in San José distillery’s ageing warehouses, Edition C has been matured for up to 12 years in large white oak barrels that are up to 40-years-old.

The result is a “well-balanced, powerful and full-bodied golden rum with an intense character and notes of tonka beans, dates, white flowers and chilli”, which can be enjoyed both neat and mixed in high-end cocktails.

The second variant, Havana Club Professional Edition D, is a “fresh aromatic white rum” that explores the raw expression of Cuban sugarcane and aguardiente.

Created by cuban rum masters Juan Carlos González and Salome Alemán and Carina Soto Velasquez and Alex Kratena, it is made from a blend of fresh destilado de caña with full-bodied and aromatic extra aged aguardientes.

The flavours and aromas found in Edition D are said to evoke the sensorial profile of Cuban sugarcane. The rum is “highly aromatic”, with “notes of fresh cane juice, mint and hay in combination with minerals and saline profiles”.

Nick Blacknell, global marketing director at Havana Club International, said: “This year, we wanted to go one step further to give bartenders a whole new opportunity to experiment with the flavours and rum bases in our distillery warehouse, and the result has been astonishing.

“An aged gold rum and a fresh white Cuban rum, both born from the collaboration between two leaders in the bartending scene – Carina and Alex – and the unsurpassed skills of our master of cuban rum Asbel Morales.

“They have inspired us with their creations, and we are positive that this range will continue to be the benchmark for authentic and high-quality rum cocktails within the bartending industry on a global scale.”

The Professional Edition range is available exclusively to selected leading cocktail bars around the world, including the UK, France, Greece and Cuba.

A range of cocktails have been developed by Carina and Alex to showcase the Havana Club Professional Edition collection (recipes below).

La Eroica
40ml Havana Club Professional Edition C
20ml Martini Ambrato
75ml Frangelico
2 dashes Orange bitters
Stir the ingredients to dilute, serve in a coupette glass and garnish with sesame oil.

Harvest Moon
45ml Havana Club Professional Edition D
20ml Noilly Prat
15ml Verjus
10ml Orgeat
1 bar spoon Branca Menta
Shake the ingredients, serve in a ceramic or opaque coupette glass and garnish with a large ice cube.

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