HAVN signs UK distribution deal with The Drinks Agency

Belgium premium spirits brand HAVN has signed a deal with online retailer The Drinks Agency to distribute its luxury spirits range in the UK and Ireland.

The Drinks Agency will hold exclusive rights to distribute the small batch premium HAVN portfolio of rum and gin products to the UK and Ireland markets.

The HAVN collection includes four different gins and four rums.

The products’ subtly complex profiles represent the four corners of the world; Antwerp, Copenhagen, Marseille and Bangkok.

HAVN’s Steve Symons said: “We wanted to create a quality product in both flavour and bottle design. Our aim was to create gins and rums inspired by world ports, so that you can taste their origin immediately.

“We are very much looking forward to working with The Drinks Agency to develop the HAVN brand in the UK and Ireland, to reach new markets and grow our brand internationally.”

The deal will see The Drinks Agency launch HAVN into the UK market, making it available to buy online through its retail website, and available to the UK’s on-trade and off-trade for the first time.

Michele Bodart, founder and director of The Drinks Agency, said: “This is an exciting time for the HAVN brand to be launching into the UK spirits market.

“We are very proud to be working with Steve and master distiller Pieter-Jan Frooninck, who is truly inspiring in his approach and dedication to creating unique flavours.

“The HAVN collection is exactly the type of premium products we’re looking to retail online and support to grow across the market. We are very much looking forward to helping grow and establish the HAVN brand in this market and bringing it to our customers.”

The Drinks Agency now has the HAVN range of products on its online shop ready to purchase on-trade and to consumers.

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