London-based craft cider producer Hawkes has unveiled a new rosé cider called Doom & Bloom just in time for summer.
Pale coral pink in hue, Doom & Bloom is fruity on the palate and tempered with a subtle sweetness from a mix of Gala, Braeburn and Pink Lady apples, co-fermented with strawberry and rhubarb.
Hawkes founder Simon Wright said: “Hawkes is constantly on a mission to innovate and expand people’s perceptions of cider.
“The rosé trend has exploded over the last few years, so it made sense to us to experiment by bringing this delicious flavour to cider drinkers too.
“We’re tireless in our mission to push the boundaries of craft cider, challenging the norms and creating new and exciting products for our customers.”
Alongside Doom & Bloom, Hawkes offers a range of other craft cider, including its classic Urban Orchard range and Alcoholic Ginger Beer and Graff – the “UK’s first” co-fermented hybrid of beer and cider.
The Hawkes cidermaking team will also be visiting bars across the country throughout May showcasing Doom & Bloom, which is available to both the on and off-trade channels.