Hayman Distillers unveils new UK spirits division

Symposium logo

Hayman Distillers has launched Symposium Independent Spirits Merchant, a newly combined UK division to offer a range of spirits brands.

The new division will bring together a portfolio of brands spanning gin, vodka, scotch, rum, tequila and sambuca, to be sold through a seven-strong on-trade and off-trade sales team spread across the UK.

James Hayman said: “Our mission at Symposium is to create and to sell the finest range of spirits available.

“By combining two parts of our business, we have created an offer with reach across the whole of UK and a branded portfolio spanning London’s favourite gin distillery, the first rum blending house in London for over one hundred years and the revolutionary Small Gin.’

“Our extensive range and in-depth technical knowledge allows us to work with customers of all types and sizes to find solutions and approaches that work for them.”

The Symposium portfolio will be split into three tiers. The Heritage range will comprise Hayman’s Gin, Small Gin and the recently launched Merser & Co rum brand, while the Challenger and House ranges will provide a choice of branded options in categories including scotch, tequila, vodka and sambuca across various price points.

The range will be extended in time to include both in-house and agency brands.

James added: “Symposium will operate at every level of the market, with our Challenger brands in particular offering an exciting alternative for those who are no longer content to settle for ‘big-name’ brands from large producers and who seek a quality, independent option with a partner they can rely on for the long-term.”

Previous A new approach to venue marketing in 2020
Next The Blind Pig creates ‘Greatest Hits’ menu