A new format for popular snack Pringles has been launched exclusively for bars, pubs and other foodservice operators through Haywood Drinks & Snacks.
The 130g tube has been designed for sharing in the on-trade, complementing the 40g tubes that the wheat and potato crisps currently come in.
They are available in the new format in four flavours: Texas BBQ, Sour Cream and Onion, Tangy Salt and Vinegar and plain Original.
With eye-catching point-of-sale materials, the tubes can be stacked and housed in a four-can bar-top display unit or, for larger presence, a 16-can transparent display unit.
Fraser Henderson, managing director of Haywood Drinks & Snacks, said: “It’s a brilliant development for Haywood’s to be able to list another Pringles product. This innovative 130g is perfect for sharing and adds diversity to restaurants wanting to offer a different accompaniment to certain dishes. The public love Pringles, so this is a natural obvious step forward.”