Heineken develops Hello Beer training app for UK on-trade

Hello Beer app

Hello Beer, a new mobile training app designed to upskill bartenders on beer and cider service quality, has launched with a free trial for all UK bar staff.

With much of the UK on-trade currently furloughed due to coronavirus, Hello Beer allows operators to engage staff with easily digestible mobile training ahead of pubs reopening.

Created in collaboration by Heineken and Hello Forward Ltd, Hello Beer’s eight courses cover the likes of how to understand and recommend different styles of beer and cider; cellar maintenance and glassware care; and best practice in storage and pouring.

The sessions are delivered via a mixture of videos, challenges and exercises designed to maintain user engagement, and operators can track the progress of their team.

Operators simply register their business and staff details on the Hello Beer website. Each staff member will then receive an SMS with a unique link to download the app for free and get started with their training.

Jerry Shedden, category and trade marketing director at Heineken UK, said: “As the UK’s leading pub, cider and beer business, we have a duty of care to the great British pubgoer and to our partner operators to ensure every pint they order is in perfect condition.

“During these unprecedented times, whether you’re training furloughed or returning staff, or want to brush up your own skills, Hello BeerR is the perfect training tool to enhance your beer and cider knowledge and ultimately sell more pints, making your outlet more profitable upon reopening.”

Hello BEER is available now until 31 July on a two-month free trial with further, ongoing discounts to be announced for Heineken customers.

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