Heineken launches ‘Keg Talks’ webinars offering expert advice


Heineken UK has expanded its on-trade support resource with a new series of webinars, offering expert advice to operators on navigating lockdown.

The series, called ‘Keg Talks’, is hosted on Heineken’s wider support resource available through the newly-launched The Pub Collective pop-up site.

Episodes feature interviews with independent speakers and operators, who share their advice on areas ranging from Government grants and advice on furlough to ideas on how to adapt your business for delivery or takeaway.

Each of the bite-size, 20-minute webinars are accessible in video and audio formats.

Operators submit questions to the expert speakers ahead of the interviews, which will then be addressed on the webinar, and can submit requests for specific topics here.

Stephen Watt, on-trade sales director at Heineken UK, said: “As a business, we’re striving to do everything we can to support the on-trade during these difficult times.

“Part of this process is creating an open dialogue between us and our customers or licensees to identify the areas in which they need advice.

“The launch of this new series of webinars enables us to gather that feedback from operators and address their questions with independent experts.”

The first in the series features Vandana Dass, MD of Davenport Solicitors, who sheds light on the technicalities around furlough, as well as information on Government grants and loans.

With reopening conditions still being drawn up, the next two in the series offer advice from Michele Civiera, MD of Civerinos, and Sam Ulph, CEO of e-commerce site StarStock, on creating additional revenue streams through food delivery or takeaway services, both during and post lockdown.

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