Heineken to launch fourth flavour for Old Mout cider


Old Mout pomegranate strawberry cider

Heineken UK is to introduce a fourth flavour for its range of ciders produced under the New Zealand brand of Old Mout.

Recommended for serving over ice with fruit, Pomegranate & Strawberry joins the current Old Mout range of Summer Berries, Passionfruit & Apple, and Kiwi & Lime.

At 4% ABV, it will be available in the on- and off-trade from mid-May in 500ml bottles, coinciding with a new £4m marketing campaign to continue building the brand.

After being launched by Heineken UK last year, over 12million bottles of Old Mout were sold in the UK in the first year.

Emma Sherwood-Smith, director of cider brands at Heineken, said: “New Zealanders are known for their adventurous and bold personalities, which is exactly the ethos that drives Old Mout.

“Pomegranate & Strawberry is exotic and unique and we know it will be a hit with consumers as they enjoy discovering new, interesting flavours.”

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