Cruzcampo®, the number one draught beer in Spain[1], will be launching in the UK this April
· Brewed in the UK, the 4.4% ABV lager will be available exclusively on draught
· Cruzcampo® is positioned to help operators offer their customers a great quality experience at an accessible price point.
HEINEKEN UK is set to excite the tastebuds of lager drinkers UK-wide with an at scale launch of Spain’s number one draught lager, Cruzcampo®. With an increasing demand for Spanish lager in the UK, Cruzcampo® is positioned to help operators tap into this rising trend while offering a great quality experience at an accessible price point.
Brewed in the UK, Cruzcampo® 4.4% ABV lager will be available exclusively on draught from the 3rd April. A well-balanced lager with 119 years of brewing heritage, Cruzcampo® offers an authentic taste of Spain as the country’s most popular draught beer.
In the face of cost-of-living increases, 29% of UK consumers say they’ve reduced their spend on alcohol[2]. With its accessible price point, Cruzcampo® creates an opportunity for operators to grow sales despite this change in consumer behaviour.
Spanish lagers are in 73% growth and account for one in every five pints sold in the UK on-trade[3]. They form a vibrant part of the growing premium market, accounting for over one-fifth of premium beers served. Cruzcampo® offers all the advantages of Spanish premium beers at an affordable price, providing consumers with a great quality experience that trades them up from classic lager brands while remaining accessible.
Matt Saltzstein, HEINEKEN UK Beer Brand Unit Director says: “The launch of Cruzcampo® will see HEINEKEN UK continue its commitment to support the on-trade, helping operators meet consumer needs. Holidaymakers returning from Spain, particularly from the Cruzcampo® home of Seville, have been calling for the brand to be brought to the UK and even reached out on social media asking for it to be launched here. As the number one draught beer in Spain[4], Cruzcampo® will serve customers the ‘Spirit of Sevilla’ by bringing friends and family together for some relaxing quality time.”
“Mainstream lager has the highest number of drinkers across all beer categories, accounting for one in every three pints[5]. While some consumers may have to make their money work harder, they still want to discover new brands that feel special[6]. Offering a premium quality experience but at an accessible price point on the bar is critical to meeting these demands. Cruzcampo® is an affordable trade up option for lager drinkers who enjoy discovering new experiences.”
The launch of Cruzcampo® will be backed by an unmissable UK-wide multi-million-pound marketing campaign, across TV and social media. Furthermore, Cruzcampo® will stand out on the bar with a sleek fount design, modern eye-catching glassware and engaging POS.
To further support operators, Cruzcampo® is providing one lucky venue with the chance to win an immersive Spanish-themed event for their pub and support to promote this to locals. Bringing together the flavours and atmosphere of Seville, the winning venue can host a mighty one-night-only fiesta for its customers, transporting them to Spain with food, entertainment, and a true Spanish lager in hand. The prize promotion will run from the 3rd April to the 14th May 2023.
To enquire about installing Cruzcampo® 50L draught and to enter the prize promotion, click here.
