Heineken UK introduces new payment and loyalty app to help venues reopen

Swifty app from Heineken UK

Heineken UK has launched Swifty, a new payment and loyalty app to help on-trade operators navigate contact-free reopening and adapt to post-lockdown Government measures.

Swifty has been developed in collaboration with The only way Togo specifically for pubs, bars and restaurants.

The app, which is described as easy-to-use, allows operators to take orders on all food and drink menu items, incentivise visits and manage footfall digitally, without the need for physical contact with the customer.

In line with the Government’s expected reopening guidelines, hospitality operators will need to meet social distancing and hygiene standards when opening their doors to customers.

Swifty is said to support these measures and eliminates the need for physical contact at the bar by enabling customers to book a table, view menus, place an order, and pay their bill directly from their phone.

Swifty app

The app also allows operators to gather insights into their customers’ purchasing behaviour by monitoring peak sales periods, buying preferences and demographic information.

Additional features to help operators get back on their feet include promotions and loyalty campaigns designed to encourage repeat visits, and a reservation management feature that enables venues to monitor and manage footfall by letting users reserve tables in advance.

Available in three tiers of packages – Swifty Lite, Swifty Premium and Swifty Plus – the software starts at £24 per month.

Existing Heineken and Star Pubs & Bars customers can get their first four months of Swifty Lite free.

Matt Rix, Heineken UK’s head of data driven commerce on-trade, said: “We know many outlets will find adapting to new social distancing measures extremely challenging.

“Swifty is designed to make that process as easy and successful as possible for both customer and operator.

“The aim is to make customers feel confident when visiting outlets during the immediate reopening and keep them coming back long into the future as we transition in to the ‘new normal’.

“While Swifty is a technology solution, it has the benefit of being backed by Heineken’s wealth of experience in the hospitality industry.

“By combining our expertise as brewers, retailers and suppliers with an industry-leading mobile solution, we’re able to uniquely provide our customers with the means to kick-start their operations once lockdown has been lifted.”

The second in a series of support measures announced by Heineken for the UK on-trade, Swifty follows the launch of The Pub Collective online resource, which went live last month.

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