Heineken UK relaunches Blind Pig spirit ciders

blind pig cider

Heineken UK is launching a new push behind its spirit-flavoured ciders Blind Pig after unveiling a completely new look.

Inspired by 1920s American speakeasies, the range was introduced last year in 500ml glass bottles in three variants: Bourbon and Blueberry; Whiskey, Honey and Apple; and Rum and Poached Pear.

The three flavours remain the same, but they have now been launched in 355ml bottles and have new recipes with the ABV increased from 4% ABV to 5.5% ABV.

They aim to expand the cider category by offering a cider that is relevant for a higher-energy, late-night occasion – with the tagline of “cider of the night”.

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