Heineken unveils live entertainment opportunities for licensees


Heineken has extended its partnership with The SSE Hydro Arena, Scotland’s largest purpose built live music and events venue, to offer licensees the opportunity to win tickets to gigs of their choice.

New for 2018, The Heineken Green Room is set to open later this month and Heineken is offering on-trade outlets the chance to win VIP tickets to shows throughout the year when they newly install or stock Heineken, Heineken Served Extra Cold and Heineken 00.

By selling more Heineken, licensees could win tickets to see global superstars such as Katy Perry and Justin Timberlake from the comfort of The Heineken Green Room.

By listing Heineken for a minimum of six months, on-trade customers are invited to enter a prize draw to win tickets to a show of their choice, with four draws due to take place from now until November.

With every first order at select on-trade partners in Scotland, customers can also win by receiving a Heineken scratch card at the bar and are invited to visit the online competition page to enter and be in with the chance of winning VIP hospitality tickets.

Winners will receive complimentary access to The Heineken Green Room hospitality suite and can enjoy shows such as ‘Michael McIntyre Big World Tour’, ‘Pete Tong & The Heritage Orchestra Ibiza Classics’ and more.

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