Henry Westons Mulled Cider returns for winter

Henry Westons Mulled Cider

Leading cider producer Westons has relaunched its mulled cider for its traditional premium brand Henry Westons in time for winter.

Henry Westons Mulled Cider is available from now until January in a 20-litre bag-in-box format for the on-trade as well as a 2.25-litre bag-in-box for the off-trade.

It is a classic rich English cider blended with cinnamon and mulled spices, with ABV of 4%. The product is ready to drink and needs only to be warmed before serving. It will keep for six weeks once opened.

Tim Williams, brand manager for Henry Westons, said: “Westons Cider first launched Mulled Cider in the on-trade in 2012, and each year the product is more and more successful. We know that sales this year will be strong, with the pre-season forecasts already ahead of last year’s sales.

“The mulled cider category has seen huge growth over the last couple of years and, according to on-trade specialist CGA Strategy, mulled cider sales in some outlets equalled those of the more established mulled wine, with rate of sale peaking at 45 serves per outlet per week during cold periods.

“According to Mintel data, 56% of consumers will drink cider at least once a month throughout the winter, which shows that licensees and retailers need to ensure they have a strong range of seasonal ciders such as Mulled Cider to respond to that increasing consumer demand.”

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