Speciality spirit Jägermeister is hoping to shake up the spirits market with the launch of its super-premium herbal liqueur this spring, available exclusively in high-end bars, restaurants, hotels and clubs.
Designed to appeal to the more discerning drinker, Jägermeister Manifest is based on the brand’s original secret recipe, but with added botanicals added to the 56 herbs, roots and spices.
The result is a new taste profile, albeit one that is distinctly Jägermeister, with a higher ABV of 38%. Manifest provides a full-bodied, mix of flavours that are blended to boast notes of rich oak, sweet aniseed and dried fruit, which give way to subtle spices and vanilla elements. Due to the product’s premium production process, Manifest is best enjoyed neat and slightly chilled, between six and eight degrees.
Nicole Goodwin, marketing director, Mast-Jagermeister UK, said: “We expect Manifest will not only appeal to new consumers who are looking for fine, quality spirits they can appreciate and savour, but also to existing Jägermeister fans who trust the brand and want to try something unique.”