Hi-Spirits brings New Zealand gin to the UK


Scapegrace Gin

Scapegrace Gin from New Zealand has been launched in the UK through a new distribution deal with drinks specialist Hi-Spirits.

The gin is produced by Rogue Society Distilling Co, billed as the gin “from the bottom of the world”, using spring water sourced from New Zealand’s Southern Alps.

Made with 12 botanicals sourced from around the world, the spirit is batch-distilled using a restored 19th-century copper whisky still, with each batch individually numbered.

The end result is a complex gin that combines classic juniper and citrus notes with subtler floral and spice undertones. It has ABV of 42.2% and has a recommended price in retail of £39.99.

Scapegrace is a traditional word for a rogue or rascal, and the brand celebrates gin’s sometimes murky history with a black-tinted bottle, with a shape based on an antique genever bottle.

High-profile marketing support will include a brand ambassador and a customised branded Scapegrace Gin camper van, which will be offered as both a consumer prize for festival trips as well as doubling as a pop-up bar and used for trade incentives.

Hi-Spirits managing director Dan Bolton said: “Scapegrace is a great addition to our gin portfolio, as a premium spirit that carries New Zealand’s reputation for clean, fresh flavours with it.

“Consumers increasingly enjoy a range of gins and gin serves in their drinking repertoire. Along with offering on-trade and off-trade retailers classic and modern gins, both British and global, we’re helping them to plan their ranges and segment the gin category to meet consumer expectations.”

The partnership between Hi-Spirits and Scapegrace comes as UK gin sales continue to boom. Research group Mintel estimates that total gin sales were worth £1bn in 2015 and will top £1.3bn by 2020.

Hi-Spirits’ other gins include Sloane’s, Brooklyn, Langley’s No 8, Blackwood’s, The King of Soho, Broker’s and No 209.

Suggested serves include a Gin & Bit, made with 50ml Scapegrace Gin and bitter lemon poured over ice, garnished with two slices of orange. It is also recommended for a classic Aviation.

Aviation
45ml Scapegrace Gin
12.5ml Maraschino liqueur
8ml Crème de violette
12.5ml Fresh lemon juice
Shake and double strain into a coupe.

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